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Books : The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by: David Meerman Scott
Product Description: For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
Customer Reviews
Average Rating:
Rating: - Great primer on social marketing
Great book for anyone wanting to get an understanding of the new rules of social networking. Great examples, clear discussions, super all around material.
Rating: - Outstanding, informative, useful
After having spent years in "low tech" countries, I wanted to catch up on what's new in internet marketing. This book succeeded in bringing me up to scratch. It's a thorough and practical "how to" for succeeding in the new media, and will be a much thumbed through book on my shelf.
Rating: - Out with the old, in with the new
This is a phenomenal book for those who are just getting started in marketing or marketing veterans who are wondering what all the fuss is regarding marketing on the Internet. David does a great job of sectioning out the book in an easy to read, use and understand manner. He not only tells you the old rules and the new rules but why the old ones no longer work. David provides case studies (very mainstream ones) to prove his points. The last section of the book is dedicated to helping you begin planning your own marketing strategies. Overall a great book that is truly an asset to any marketing professional.
Rating: - Excellent fundamentals for anyone making the transition
I read this book on one flight from Boston to LA. The book provided excellent fundamentals for any PR/marketing professional who is looking to increase their effectiveness via social media. I was inspired by the content and have already been able to apply the concepts to my own line of work. Over the course of reading, I probably had 10-12 ideas about how to improve my effectiveness at work. I spent much of last week starting to implement some of those ideas and I look forward to seeing them through. I now have David's blog as my internet homepage to stay up-to-date on his writing. I am already eagerly awaiting his March 2009 book. The guy has the best-selling marketing book on amazon.com, so clearly he practices what he preaches!
Rating: - Lots of fluff little meat
The book proposes a NEW way of looking at online marketing (now pretty old hat) and there is very little discussion on HOW just lots of WHY, NEW, DIFFERENT when it's not really new or different.
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